An authority website is one that’s content-driven and considered a respected and trustworthy source of information. You can think of it as a business whose main commodity is information. As a business, it’s a great asset. You don’t have to worry about things like physical inventory or customer service, plus it’s super easy and affordable to build a website now.
With more people turning to the internet for information, the need for authority websites has grown. Such websites stand above the crowd providing detailed, honest, and reliable information about a certain topic.
Monetizing authority websites is mostly done through advertisements on the site, affiliate products, and promotions.
For example, you can have an authority website on good wellness practices. Your content will feature health advice articles, healthy recipes, workout routines and tips and a lot more in that vein. To monetize this kind of authority website, you can have advertisements or affiliate links leading to a gym membership website, supplement supply store, or one of those healthy meal plans subscription sites.
Who Is It For?
Anyone can build an authority site, as long as you have the money to buy a good hosting account and domain name. It doesn’t cost much and for as little as ₤100, you can have your website up and running.
Having good writing skills and some level of expertise on the topic you feature on your authority website is important because you need to provide good, informative content that people can trust.
Who Is It Not For?
While an authority website doesn’t require much work going forward, setting it up does. You’ll need time to plan, create content, and find affiliate marketing opportunities. Without some flexibility in your schedule, you won’t be able to create fresh, quality content, which defeats the purpose of having an authority website in the first place.
How It Works?
There are eight steps involved in the making of an authority website and those are:
•Planning your business
•Establishing a legal business entity
•Registering for taxes
•Getting a business bank account and credit card
•Getting any necessary permits and licenses you need to operate
•Business insurance
•Defining your brand
•Growing your web presence
After you’ve set up your website and you start posting content, you need to make sure you’re consistent. This is important as it keeps your audience coming back for more and gives you a higher chance of getting people to use the affiliate links on your site.
You can search for affiliate marketing opportunities online with a number of different brands and companies in your industry of interest. Most of these have a program which allows you to get an affiliate link, which you can put up on your website. The more people who use that affiliate link to make a purchase, the more money you earn through the program.
What We Like?
Authority websites are good businesses that produce passive income so you don’t have to put in much work after the initial set up.
You can start and run the business without quitting your regular job.
What We Don’t Like?
High competition to get your website to rank high.
Requires some extra skills to be successful such as content marketing and social media marketing to grow web presence.
How Much Can You Make?
According to some sources, authority website income depends on the size of the site, your ad revenue, affiliate sales, plus traffic numbers and patterns. The range can be a few thousand pounds a month or as high as several million per year.
Conclusion:
An authority website, done right, can get you a lot of extra money while doing most of the work for you. If you’re looking for something like that, this one’s worth a shot and you can learn more about it from the links given below.
Pros:
Low start up costs
Good income potential
No customer service required
Only commodity is content
Cons:
A lot of work needed to set up the website.
Content writing and marketing skills are necessary, or you can hire writers which is an extra cost.
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