A brand ambassador side hustle is as simple as it sounds. Your responsibility will be to market a certain brand and its products or services. This can include anything from handing out free samples of a new ice-cream flavor at the grocery store to giving a comprehensive presentation on the latest gadget from a tech company.
Since this side hustle is targeted towards improving brand awareness, most of the work is done in the evenings and weekends when more people are off work and out shopping. It kind of makes it the ideal side hustle because it won’t intefere with your main hustle.
Brand ambassador jobs are structured in a way that lets you perform work on a job-by-job basis so you’re not tied down to the job and you can work when you want and take a break when you need it.
Nowadays, a lot of brands are turning to digital marketing. This opens exciting new avenues for brand ambassadors. Instead of standing around in a grocery store, waiting to corner unsuspecting shoppers, you can use social media to market the brand and its products.
How do you find brand ambassador jobs?
You can call staffing and advertising agencies to check if they have anything available. While some companies may prefer to handle their own hiring of promotional talent, others are more inclined towards sourcing talent through agencies.
There are Ambassador Groups you can join on Facebook where brands may post any available positions. You can also go the proactive route by identifying brands you want to work with and reaching out to their PR teams with a proposal.
Another less conventional source for brand ambassador gigs is Craigslist. You can either advertise your services via Craigslist or search for available opportunities under gigs. It might take a while to sift through all the listings but its worth the investment in the end.
How to apply for brand ambassador jobs?
If you’ve spotted some opportunities you’d like to apply for, you can follow whatever application guidelines are provided. This usually means sending in the following:
•Resume
•Portfolio
•Head shot
•Cover letter
•References
•Availability information
Who Is It For?
Since the work involves marketing and interacting with potential clients of whatever brand you’re advertising, a friendly and outgoing personality would come in handy here. You may need to have access to a computer with internet for research purposes so that you’re prepared for any questions you may be asked by customers while advertising.
Some companies may also require you to attend training so you’ll be able to market their products effectively so you have to have enough free time for that. Marketing experience can also come in handy when you do this side hustle and if you prefer the digital approach, you’ll need a good following on social media sites like Instagram, Twitter, YouTube, and Facebook.
Who Is It Not For?
As mentioned before, a lot of brand ambassador work takes place in the evenings and weekends. If you don’t have enough free time during those periods, then you may not be able to fulfill your ambassador duties. Introverts might not be so comfortable with this side hustle either as it involves approaching and speaking to a number of people.
How It Works?
Once you have the job, you’ll be promoting products in grocery stores, department stores, or special events like sports and concerts. Depending on the brand you’re marketing, your duties may include the following:
•Handing out samples (food or otherwise)
•Distributing coupons
•Informing consumers about new products or services
•Promotional modeling (usually for apparel brands)
•Posting on social media
•Attending events on behalf of a brand
•Speaking about a brand at conferences or in-store
Your work will likely last a few hours at a time so your brand ambassador duties won’t take over your life.The hours vary for each brand you represent and the way you promote it.
What We Like?
It’s a flexible job, allowing you to choose the gigs you take, when you want to work and where. The best part is, being a brand ambassador gives you the opportunity to work with brands you love and get paid for it.
What We Don’t Like?
Most brand ambassador work isn’t full time so it can be hard to make a substantial amount of money working a few hours at a time. It’s not ideal for someone looking for a consistent source of extra income.
How Much Can You Make
You can make an average of ₤20,000 per year as a brand ambassador. This figure varies according to the brands you work with and the hours you put in. Typically, hourly rates vary from ₤10 to ₤40 .
Conclusion:
Whatever the brand or product, marketing will be an integral part of its success. This means job opportunities as a brand ambassador will always be available. It’s a matter of finding one that you like and impressing them enough to want to hire you.
Since marketing strategies keep evolving, you should evolve too. Build up your social media presence and try out some sales pitches so you can get the hang of marketing. While you’re at it, check out the links we have below for some tips on making brand ambassador gigs your next side hustle.
Pros:
No risk
You can easily fit the hustle into your schedule without quitting your main job
It’s fun and you get to meet lots of people
Fairly good pay
Cons:
Highly competitive job
You only work a few hours at a time, which means less money
Most gigs are one-offs meaning they’ll only be available for a short while then the brand moves on to something else
